Influencer marketing is now everywhere; consumers need to learn how to detect it and understand the issues surrounding this type of advertising.
More than just another phenomenon, influencer marketing is becoming common ground, and it seems to be here to stay. And yet, it comes with several grey areas and legal confusion. How can consumers protect themselves?
As we all know, social media now plays a big part in our daily lives, with a significant impact on how we see the products and services advertised on our feeds. Now more than ever before, we can turn to others to get recommendations before buying a given product, and influencers are a great fit for this.
Last month, the Influencer marketing: advertising in the age of social media research study carried out by Option consommateurs laid the foundations for a reflection on the effect of influencer marketing on Quebec consumers, related concerns, and the legislative and social shortcomings involved. Review.