Artificial intelligence has its fair share of advantages for consumers. But this technology does not come without risk. And Canadian law is seriously lacking in this matter . . .
You might be using it and not even know it. Some applications you use every day offer a more personalized service, and others even give you tips (robo-advisors, for example). Artificial intelligence (AI) can tell you the best time to buy a plane ticket. It compares different mobile plans for you in just a few seconds, helping find the best quality/price ratio. Apple, for its part, uses AI to improve the quality of pictures taken on its devices. But beware: behind all these benefits, there are privacy risks.
“When it comes to artificial intelligence, many picture a scene from a futuristic film, like The Matrix. In reality, it is integrated into various areas,” explains Alexandre Plourde, lawyer and analyst for Option consommateurs. The organization reveals major issues associated with this technology in its latest report, entitled Intelligence artificielle et protection de la vie privée : la perspective des consommateurs (in French only).